Spring/Summer 2024: Appointed as a brand ambassador/model alongside NewJeans, debuting in Paris with a white tee and denim look.

Fall 2024 Campaign: Fronted Calvin Klein’s Fall 2024 collection, including signature denim pieces such as 90s Straight Jeans, trucker jackets, air trunks—shot by Park Jong Ha and directed by AJ Duan

Winter/Spring 2025: Featured in Calvin Klein’s Spring 2025 campaign spotlighting menswear denim in youthful, modern styling

Fall 2025 Denim Campaign: Star of the Fall 2025 denim collection, embodying 90s-inspired pieces like Carpenter Jeans and the revised CK monogram—the shoot by photographer Torso, captured by Teen Vogue

Store Opening in Paris: Attended the flagship Calvin Klein store launch on Champs-Élysées, rocking monochrome desert looks and airport style entirely in Calvin Klein

August 2024: Announced as Dior’s new ambassador. Mingyu embodied the brand’s elegance in a burgundy Oblique suit, sheer high-neck top, and matching tailored looks.

Paris Fashion Week AW25: Generated an astounding $18.5M in EMV (Earned Media Value) as Dior’s brand ambassador during AW25, making him the top influencer at the event.

Early 2024 Dior Show: Attended his first Dior show in Paris, opting for minimal and sleek styling—a navy suit paired with a rhinestone-adorned button-down.

March 2024: Named local ambassador for South Korea. Debuted the role at Bulgari’s global studio event in Seoul, sporting the iconic B.zero1 jewelry with a refined suit.

2022: Attended a Cartier event in Seoul and featured on the December cover of Dazed Korea wearing Cartier pieces

Innisfree – February 2023: Appointed as a global model for the Korean skincare brand. His energetic, confident persona aligns well with Innisfree’s brand values

L’Occitane (Asia) – May 2024: Became the first-ever brand ambassador for L’Occitane in Asia, attending a commemorative event in Tokyo with suitable brand synergy

Unove – May 2024: Appointed global brand model for South Korean haircare brand Unove, launching the “Unleash Your Bold Elegance” campaign

Other Notable Ambassadorships

Snickers (Asia) – January 2025: Chosen as brand ambassador for Snickers in Asia, expanding his influence beyond fashion into lifestyle and food branding

Marni – February 2023: Attended Marni’s Fall/Winter 2023 runway in Tokyo, reinforcing his footprint in high-fashion circuits.

Nescafé – 2025: Mingyu was appointed as the brand ambassador for its new Café Collection in Hong Kong and Macau.

Mingyu’s trajectory in fashion and brand endorsements is truly impressive—rising from skincare and beauty brands to luxury fashion heavyweights and global lifestyle campaigns. He’s not just a face; he’s an influential trendsetter bridging K-Pop charisma with global fashion appeal.